If you are a marketing student, small business owner, or member of a team working for a company that needs a strong web presence, you may need to be familiar with search engine optimization, or SEO. SEO is a process that attempts to make web pages easy to find through search engines like Google and Bing. While the search engines don't give away all of their secret sauce for how they rank websites, there are a number of best practices and evolving strategies that marketers use to try to bring their sites to the top of the search results. There is a lot of information about SEO online, but it can be daunting to sift through all the articles, blogs, marketing company pages, and advertisers looking to sell you services just to find the information that you need to try to rank for your priority keywords. Because of this, you may want to seek out an SEO tutor. Varsity Tutors can help you by connecting you with SEO tutoring that meets your particular needs.
During SEO tutoring sessions, your some of the things that you might cover:
- Content Marketing
- On Page and Off Page SEO
- Inbound links
- Social media
- Keyword optimization
- Keyword research
- Search Engine algorithm updates
- How to avoid "black hat" strategies
- Measuring results
SEO tutoring could be very important for your business or your personal studies. Since you need to understand how to try different strategies properly and measure your results accurately, you may not have time for trial and error. An SEO tutor can work alongside you and share best practices to help you better understand strategies and implement them properly. A tutor can also focus on the areas where you need the most support. If you understand how to optimize your page for the keywords you're trying to rank for but need guidance into how you can leverage social media to support your SEO efforts, you can communicate with your tutor and drive your sessions. On the other hand, if you don't really know where to start, a tutor can assess your situation and customize their approach to help you get the most out of your SEO opportunities.
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