Eric: Jackson tutor

Certified Tutor

I am a graduate of The University of Texas at Austin. I received my Bachelor of Science in Advertising with a focus on creative advertising. I went on, later in my career, to earn a Masters in Marketing Communications from Roosevelt University in Chicago.

Since graduation, I have been involved in all forms of marketing, including creative advertising, producing TV, Radio and outdoor, print and online advertising. After winning awards for television spots and print, I started to focus on direct marketing, and lead generation. Direct mail was my "go to" as I worked with both small and Fortune 500 companies to help them build lead generation engines and brand awareness strategies. Overtime, I continued to leverage new channels, such as PPC, Display advertising and Content development to help organizations become more successful in engaging their audiences.

From a teaching perspective, no matter what organization I worked with, I've always been teaching to team internally, as well as been a mentor and advisor providing education on particular topics to both professionals and students. I specialize in direct marketing and understand the importance of selecting the right media channel that an audience is using the most and with contextual relevance.

Not everyone is on Tik Tok.

Areas of expertise that I have trained others on and developed proprietary models include:
1) Advertising - Print, TV, Radio, direct mail, online
2) Direct marketing - understanding how direct marketing is different than mass marketing
3) List development to target the right audience and only that audience
4) Content development Strategy and implementation
5) Landing Page Optimization
6) Lead Scoring
7) Moving from MQL to SQL and working with sales to drive marketing results
8) measurement to prove ROI

I've deployed programs for such companies as the Chicago White Sox, RainSoft Water Treatment System, RSM US, Greebriar Hotel, and worked with start ups such as MyPoints.com

I am a firm believer in continuous education, believing it to be absolutely necessary keep your mind sharp and build your career professionally.