About Me

The first thing you notice about Roberto Madrazo is that he has a way with people. He is a pioneer in the field of multicultural marketing and brings with him a wealth of experience, expertise and education, all of which make him uniquely qualified for the role of Vice President of Marketing Strategy at Aon Affinity. Roberto has 25 years of experience in: classical marketing, multicultural marketing, international marketing and financial management. Prior to coming to Affinity, he worked for several Fortune 100 companies where he helped develop sustainable marketing solutions and learned how to convert customers into advocates. From 2006 to 2010, Roberto worked with global biopharmaceutical company AstraZenca, where as the Senior Director of Global Marketing for their Cardiovascular Division served to lead the creation of a multibillion-dollar diabetes line (dapagliflozin & saxagliptin) leading Operational Planning activities and the brand Marketing Strategy. Roberto started in 1991 in the International Marketing Division at Coca-Cola Company, in 1998 began serving as Vice President of International Marketing at Wal-Mart and in 2001 became Director of Marketing Strategy at Target Corporation. Roberto received his Bachelor of Science in Marketing from the University of Denver, his MBA from the Monterey Institute of International Studies and has spoken at conferences in California, Texas and Florida educating marketers about the growing population of Hispanics in the U.S. and the value of becoming multicultural. Roberto is a member of the National Society of Hispanic MBAs and the Governor's Consortium on Hispanic Affairs.

Education & Certifications

Q&A with Roberto

Tutoring Subjects