Passage 1

It’s a great time to be green! Environmentally friendly practices have become very popular with shoppers. Business owners can capitalize on this trend by accurately advertising how their products are good for the environment, such as by using recycled materials.

Many shoppers associate the color green with sustainability. So, consider using eye-catching green details on your products when describing how they help the environment. You may want to incorporate symbols of nature into your advertising as well. Popular symbols associated with sustainability include leaves, trees, and flowers. These details may not seem important, but they are. The visual way in which a sustainability claim is made can make the difference between a shopper trying your product or leaving it on the shelf.

Some people want to regulate sustainability claims. This is a bad idea. Increased regulation would be an unnecessary burden on businesses. It would slow the time it takes them to adapt to trends. If every advertising decision had to be approved by a regulating body, a lot of time would be wasted. Just think how ridiculous it would be if you wanted to use a blue logo instead of a red one and had to fill out paperwork approving that decision! The threat of increased regulation is all the more reason to emphasize the greenness of your products today.

Passage 2

Environmentalism has become very popular lately. As a result, many products are emphasizing “green” status—that is, how they help protect the environment. This trend has been accompanied by an ugly shadow: “greenwashing.” “Greenwashing” is the practice of making false claims about a product’s sustainability. Companies can say that a product is “greener” than it really is. These false claims are made so that the product can appeal to shoppers.

As a result, shoppers have become less confident about all sustainability claims. There’s no way to tell from packaging and advertisements if a product is actually helping the environment or just claiming to do so. And it’s not easy to research products in the aisles of a supermarket or department store! It’s certainly extra work that many shoppers won’t do. Instead, they ignore “green” claims completely.

Competition and “greenwashing” have also encouraged companies to prioritize appearing green over actually being green. As a result, money is spent on making products appear to be something they are not instead of on actually improving the products and making them more sustainable.

So, what can we do? We need to start by regulating sustainability claims. This way, consumers can be confident that claims they see are true, since false claims would not be allowed on packaging. This will be a step in the right direction.