The average American consumes an estimated 100,000 words each day in conversation, news articles, blog entries, social media posts, and more. I have devoted my academic and professional career to discovering how to use these units of communication to create the biggest impact, whether it be in my copywriting, teaching, or audio and video production.
I recently completed my Master of Arts in Communication from Marquette University, where I taught over 300 students in undergraduate courses that cover the basics of applied research and visual communication. I guided my students on how to create informational or fundraising brochures for twenty-four local nonprofits. I also earned Marquette's unique Certificate in Digital Storytelling, a program that has allowed me to further explore how audio and video resources can be used to craft engaging stories for fundraising, education, or entertainment.
Prior to this, I was the Communications Director for a new nonprofit, where I was able to increase online and in-person engagement through an established mailing list and social media accounts. I produced viral videos that received national media attention and responses from Senators John McCain and Jeff Flake (among other legislators). I analyzed the demographics of our most engaged members and targeted an ad campaign to a specific subset of women, increasing our Facebook followers by over 100% over the span of two months.
I also served as the Public Information Assistant for the Milwaukee County Board of Supervisors. In addition to my general duties managing the office and organizing events, I also wrote accessible press releases, doubled their Twitter followers, created step-by-step guides on how to use various web applications, and delivered concise news alerts to the entire county courthouse staff. I instructed other team members how to use the Hootsuite social media management system to schedule effective Facebook and Twitter posts that can be analyzed in terms of viewership and engagement.
I crafted other digital campaigns during my work with Vertical Measures. I ghostwrote blog posts for a variety of clients using evolving SEO techniques and maintained a number of other lucrative blogs devoted to politics and popular culture. My experiences collaborating with diverse communities in Bulgaria and South Korea would invariably also be an asset to any organization committed to expanding its reach among various nationalities and ethnicities.