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The first thing you notice about Roberto Madrazo is that he has a way with people. He is a pioneer in the field of multicultural marketing and brings with him a wealth of experience, expertise and education, all of which make him uniquely qualified for the role of Vice President of Marketing Strategy at Aon Affinity.

Roberto has 25 years of experience in: classical marketing, multicultural marketing, international marketing and financial management. Prior to coming to Affinity, he worked for several Fortune 100 companies where he helped develop sustainable marketing solutions and learned how to convert customers into advocates.

From 2006 to 2010, Roberto worked with global biopharmaceutical company AstraZenca, where as the Senior Director of Global Marketing for their Cardiovascular Division served to lead the creation of a multibillion-dollar diabetes line (dapagliflozin & saxagliptin) leading Operational Planning activities and the brand Marketing Strategy.

Roberto started in 1991 in the International Marketing Division at Coca-Cola Company, in 1998 began serving as Vice President of International Marketing at Wal-Mart and in 2001 became Director of Marketing Strategy at Target Corporation.

Roberto received his Bachelor of Science in Marketing from the University of Denver, his MBA from the Monterey Institute of International Studies and has spoken at conferences in California, Texas and Florida educating marketers about the growing population of Hispanics in the U.S. and the value of becoming multicultural.

Roberto is a member of the National Society of Hispanic MBAs and the Governor's Consortium on Hispanic Affairs.

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Roberto’s Qualifications

Education & Certification

Undergraduate Degree: University of Denver - Bachelors, Marketing

Graduate Degree: Monterey Institute of International Studies - Masters, Marketing


Astro physics, conservation of flora and fauna.

Tutoring Subjects


College Business

Conversational Spanish

High School Business




Spanish 1

Spanish 2

Spanish 3

Spanish 4

Q & A

What is your teaching philosophy?

The process of learning is rooted on two factors: familiarity and repetition. Effective teaching is predicated on making the process interesting and worthwhile to the individual.

What might you do in a typical first session with a student?

Understand the student's motivation to learn a specific subject matter. Learn more about their background, what they know, and what they want to get out of the sessions.

How can you help a student become an independent learner?

Developing their inner curiosity. That will stimulate their personal drive to understand.

How would you help a student stay motivated?

Remind them of the reason they set out to learn and inculcate the benefits of achieving said goal.

If a student has difficulty learning a skill or concept, what would you do?

Understand what causes the difficulty and explain in a different manner.

How do you help students who are struggling with reading comprehension?

Practice, practice, ..elucidate, practice, practice.

What strategies have you found to be most successful when you start to work with a student?

Generating interest in learning the subject matter.

How would you help a student get excited/engaged with a subject that they are struggling in?

Help them understand the benefit brought about from knowing what they will learn.

What techniques would you use to be sure that a student understands the material?

Familiarity and repetition.

How do you build a student's confidence in a subject?

Recognition, motivation and praise.

How do you evaluate a student's needs?

Direct interaction with the student and frequent assessments.

How do you adapt your tutoring to the student's needs?

Understand each person for the individual they are, and adapt style accordingly.

What types of materials do you typically use during a tutoring session?

Textbooks, props, boards, etc.

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