Southridge High School – Marketing I (Introduction to Marketing)
Mar 2026 · 2nd Semester
This course is a study of how a product or service is conceived to the point it is utilized by the consumer. Students will be exposed to the fundamentals of: marketing, communications, economics, market segmentation, product decisions from innovation to production and packaging, pricing strategies, promotion decisions from advertising to personal selling, and placement decisions.
Grades: 9, 10, 11, 12
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