Ponderosa High School – CTE Event Marketing and Communications (Sports Marketing)
Mar 2026 · 2nd Semester
Dive into the exciting industries of sports and entertainment through this engaging, hands-on course. Students will explore key marketing concepts like branding, sponsorships, event planning, ticket sales, and media strategies, learning how they are applied to sports teams, events, and entertainment brands. Using real-world examples and project-based activities, students will examine the limpact of social media, emerging technologies, and data-driven strategies on marketing success. They will develop critical skills like creativity, teamwork, and problem-solving while designing their own marketing campaigns for real or hypothetical scenarios. This course is perfect for students interested in careers in marketing, public relations, or event management. By the end, students will understand how marketing drives the sports and entertainment industries and gain practical tools to succeed in future
Grades: 10-12
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