Midlothian High – Sports & Entertainment Marketing (O/H)

Mar 2026 · 2nd Semester

This course is designed to introduce students to a major element of our modern economy--sports, entertainment and recreational fields generate billions of dollars each year for our society. Students will develop an understanding of the knowledge and skills necessary to be successful in this field. The following topics will be addressed: economics, marketing, business structure, market research, communications, interpersonal relationships, product planning, promotion, selling, sponsorship development, developing public relations/publicity programs, advertising, branding, developing an idea/event, dealing with agents/personal managers, and product licensing.