Long Reach High – Principles of Marketing – Honors Grades 11, 12 1 credit
Mar 2026 · 2nd Semester
This course introduces students to marketing principles including market analysis, forecasting, segmenting, product strategy, pricing, distribution, promotion strategy, and international marketing. Experiences will include the investigations and analysis of the marketing strategies of various companies and the development of individual marketing plans. College Credit Students who successfully complete the Business Management and/or the Marketing Academy program sequence, with a grade of B or higher in academy courses, may be eligible for credits at Howard Community College (HCC). Likewise, students who successfully complete the Accounting Academy program sequence, may be eligible for credits at Community College of Baltimore County (CCBC). | | | | | | --- | --- | --- | ---
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