Lincoln High School – Intro to Marketing

Mar 2026 · 2nd Semester

Note: Sophomores, juniors and seniors are eligible to take this class as long as they have taken Intro to Business. (Freshmen may also be accepted into the class for second semester, after a conversation and an assessment by the instructor.) Course Description: This course is designed to provide students with a broad background on the nature and scope of marketing concepts used in business. Course Objectives: Marketing is a core business course. It is designed to give students a clear understanding of the marketing function, introduce students to the elements of the marketing mix (4P’s) and demonstrate how today’s managers employ these tools to gain a competitive edge in the global economy. Learning Outcomes: Understand the role of the marketing function within a firm. Describe key market segmentation and targeting strategies. Identify the elements of the marketing mix (4P’s) and common strategies used with each tool. Recommend and justify an appropriate mix of the 4P’s to create a cohesive marketing strategy for a new product. Identify and relate key trends impacting consumers and the practice of marketing to established theory. During this course students will have an opportunity to develop critical thinking and presentation skills during weekly workshops designed to reinforce the concepts presented in class. The semester will culminate in a final team project where students will creatively employ the principles presented in this core class through the development of a marketing plan.