Lincoln High School – Advanced Marketing

Mar 2026 · 2nd Semester

The Advanced Marketing course provides students with a comprehensive understanding of the principles and practices involved in the marketing industry. This course is designed for students who have already completed an introductory marketing course as part of Lincoln's CTE Business & Management Pathway and are looking to deepen their knowledge in the field. Through a combination of theoretical learning and practical application, students will explore key marketing concepts such as market research, branding, advertising strategies, consumer behavior, digital marketing, and the global marketplace. Key topics include: -Market Research and Analysis: Techniques for collecting and analyzing data to make informed marketing decisions, -Brand Development: Understanding brand identity, positioning, and building a successful brand strategy. -Advertising and Promotion: Exploring traditional and digital media platforms, and the creative process behind advertising campaigns, Factors that influence them. -Consumer Behavior: Analyzing how consumers make purchasing decisions and the psychological and cultural. -Digital Marketing: Focusing on social media, content marketing, email campaigns, and online advertising. -Global Marketing: Understanding how marketing strategies differ in international markets and the impact of cultural differences on marketing approaches. -Marketing Ethics and Social Responsibility: Exploring the ethical considerations in marketing and the importance of corporate social responsibility. Students will engage in hands-on projects, case studies, and simulations to apply marketing principles to real-world scenarios. They will also have opportunities to work on group presentations, develop marketing plans, and interact with local businesses to gain practical experience. Upon completion, students will be well-prepared for careers in marketing or to pursue further studies in business and related fields.