Langston Hughes High School – Introduction toSports andEntertainmentMarketing
Mar 2026 · 2nd Semester
This course introduces the student to the majorsegments of the Sports and Entertainment Industryand the social and economic impact the industry hason the local, state, national, and global economies.The products and services offered to consumers andthe impact of marketing on these products and services are examined. Units include BusinessFundamentals, Product Mix, Product Knowledge,Product/Service Management, Business Regulations,Interpersonal Skill, Selling, Marketing InformationManagement, Economics, Distribution, Pricing,Advertising, Publicity/Public Relations, SalesPromotion, Business Risks, and Organization.
Grades: 9-10
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