Ida B. Wells-Barnett High School – Advanced Marketing 1-2

Mar 2026 · 2nd Semester

Got marketing on the brain? Want to put those creative skills to the test? Advertising is the next step in your journey through the Ida B. Wells Marketing Program of Study. In this course students will learn about the history of advertising, the fundamental principles of messaging and brand storytelling, traditional and digital media vehicles, and the art of the creative brief. The work of great agencies ranging from Wieden + Kennedy to NY’s Droga5 to London’s Saatchi & Saatchi will be examined and appreciated. This high energy class will provide an opportunity for students to complete the Marketing Program of Study and apply their marketing skills they have gained and developed in their previous marketing courses.