Harrison High School – . Advanced Sports & Entertainment Marketing

Mar 2026 · 2nd Semester

This course provides students opportunities to develop managerial and analytical skills and deepen their knowledge in sports/entertainment marketing. Topical units include: Marketing-Information Management, Selling, Publicity/Public Relations, Sales Promotion, Management of Promotion, Product Mix, Pricing, Positioning, and Marketing Planning. Project-based instruction, together with a variety of work-based learning activities, should be incorporated in this course to provide real-world application. Competitive event standards for the co-curricular student organization (DECA, An Association of Marketing Education Students) are integral components of the curriculum’s core employability and technical skills’ standards. Therefore, DECA competitive events should be incorporated with other instructional strategies developed for the course.