Fossil Ridge High School – Business and Marketing Essentials

Apr 2026 · 2nd Semester

An introductory business and marketing course enables students to acquire a realistic understanding of business processes and activities. Students examine fundamental economic concepts, the business environment, and primary business activities. They develop an understanding of and skills in such areas as customer relations, economics, emotional intelligence, financial analysis, human resources management, information management, marketing, operations, professional development, and strategic management. Throughout the course, students are presented ethical dilemmas and problem-solving situations for which they must apply academic and critical-thinking skills. At FRHS: Involvement in DECA is highly recommended.