Florida Virtual Course Offerings – Hospitality and Tourism Marketing Management

Mar 2026 · 2nd Semester

In this honors-level course—the third and final in the hospitality and tourism program of study—you’ll learn about the marketing principles, social media strategies, and operational procedures that marketing professionals must know. You’ll learn about the sales and management techniques, industry regulations, and entrepreneurship skills necessary to succeed in the industry. Through a series of creative projects, you’ll also explore how the marketing department works alongside other departments to meet sales goals and ensure the company’s success. This course is a part of the Career and Technical Education programs, and students who wish to do so have additional study opportunities that may lead to the Social Media Strategist certification.