Erie High School – Principles of Marketing
Apr 2026 · 2nd Semester
Estimated homework: Little to no homework if student attends class regularly and participates in all activities Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. This course uses the iCEV curriculum along with some student-based projects. This course is set up to do team work (between 2 and 5 students). This course is part of the CTE Business Marketing Pathway program.
Grades: 11-12
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