Corona Vista High – Retail Merchandising & Principles of Marketing

Mar 2026 · 2nd Semester

This standards-aligned course covers Retail Merchandising and Principles & Marketing. Retail Merchandising position of this course curriculum prepares students to master marketing and sales foundations and apply these principles to the characteristics of various types of retail environments; and provides opportunities to perform marketing practices and tasks in a variety of on-site, student enterprises, such as a student store, internships and the practices of group activities in class. The course curriculum community classroom component is designed for on-campus student enterprise operations, facilitating student skill development in a variety of retail operational areas, including analyze products, consumers, marketing research, target marketing and global perspective, cashiering, cash handling, sales events and promotion, inventory control, and strategic market planning. This is an advanced course; that is designed to examine marketing as it is related to society and economic development. (90 hours) Principles & Marketing position of this class examines the role of marketing as it relates to society and economic development. The course will analyze products, consumer, marketing research and strategic market planning. The course will survey with a global perspective, the selection of target markets as well as the development of the marketing mix – place, product, price, and promotion. This class gives students the skills to attend and continue at a University level with the goal of attaining a business degree - Master Business Administration (MBA). (90 hours)