Briar Woods High – Grade Level: 10,11,12

Mar 2026 · 2nd Semester

This course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of customer service, branding, product development, pricing and distribution, business structures, sales processes, digital media, sponsorships, and endorsements, as well as promotion needed for sports and entertainment events. The course explores career options and develops workplace readiness skills. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to student's career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations. Sports and Entertainment Management II (76481, 76481CVA) Level of Difficulty: Academic  Credit: 1 Credit Weight: None Prerequisites: Sports and Entertainment Marketing Irecommended Standard of Learning  End-of-Course Test: No Students will build on prior knowledge of sports and entertainment marketing. This course focuses on the principles of management and planning supported by research and financial, economic, ethical, and legal concepts. Students will be able to plan and execute an event, establish a sports, entertainment, or recreation marketing product/business, and develop a career plan. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to student's career goals and/or interests, integrated with instruction and performed in partnership with local businesses and organizations.