Briar Woods High – Strategic Marketing (75912, 75912CVA)

Mar 2026 · 2nd Semester

This course teaches students how to leverage marketing activities to effectively differentiate themselves and their businesses. Students engage in supervisory and management experiences focused on the marketing mix, purchasing, financing, human resources, global marketing, pricing, distribution, selling, operations research, and promotion. The course prepares students for marketing careers and postsecondary education while continuing to strengthen self-presentation, communication, and leadership skills. Contextual instruction and participation in co-curricular Career and Technical Student Organization (CTSO) activities support the development of leadership, interpersonal, and career-readiness skills. High-quality work-based learning (HQWBL) provides experiential learning aligned to students’ career goals and interests, integrated with instruction and completed in partnership with local businesses and organizations.