Winters Mill High – Advanced Marketing

Apr 2026 · 2nd Semester

This college level course builds on all of the concepts studied in Honors Marketing by providing in-depth, comprehensive project-based learning opportunities. Students will apply their understanding of consumer buying behavior and relationships; the tools and techniques used by organizations that influence marketing strategy decisions; and market segmentation and target marketing in order to create a marketing plan. Throughout the course, students will use strong interpersonal skills and incorporate technologies when conducting primary and secondary research. In addition, students will include electronic and internet marketing within their marketing plan. Students will create and/or use a marketing information system(s) when working with or collecting data. Students will integrate their knowledge of legal issues, ethics, diversity and social responsibilities in developing the marketing plan.