Westover High – Marketing I
Apr 2026 · 2nd Semester
Explore the fundamentals of marketing and how they shape business strategies focusing on the four Ps: Product, Place, Price, and Promotion. Learn how marketing segmentation, branding, and product positioning infl uence customer buying decisions and behavior. Use marketing concepts to develop a new consumer product, highlighting product development profi ciency. Gain the knowledge and skills for careers in marketing.
Grades: 9, 10, 11, 12
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