Westfield High – Sports and Entertainment Marketing

Mar 2026 · 2nd Semester

This introductory course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports, entertainment, and recreation industries. Students will investigate the components of branding, sponsorships and endorsements, as well as promotion plans needed for sports, entertainment and recreation events. The course also supports career development skills and explores career options. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course. Classroom instruction will be reinforced through the use of outside lectures, case studies, and field trip experiences. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events. Internship is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year.