Prerequisites: Sports and Entertainment Marketing (817500) Students will build on prior knowledge of sports, entertainment, and recreation marketing. This course focuses on the principles of management and planning supported by research, financial, and legal concepts. Students will be able to plan and execute an event, develop a career plan, and establish a sports, entertainment, or recreation marketing product/business. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course. Computer/technology applications supporting this course are studied. Classroom instruction will be reinforced through the use of case studies, guest lecturers, and work-based learning experiences. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events. Internship is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year. Industry certification may be available as part of this course.

Grades: 11, 12