Prerequisites: Marketing 1 (812000), Fashion Marketing 1 (814000), Sports and Entertainment Marketing (817500), or approval of instructor Students build on knowledge gained in a prior Marketing course. Students participate in supervisory and management activities focusing on the marketing mix, purchasing, financing, human resources, global marketing, pricing, and emerging technologies. Students will prepare for advancement in marketing careers and postsecondary education. Classroom instruction will be reinforced through the use of case studies, guest lecturers, and work-based learning experiences.. This course reinforces mathematics, science, English, and history/social science Standards of Learning (SOL). Computer/technology applications and DECA activities enhance the course. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events. Internship is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year. Industry certification may be available as part of this course.

Grades: 11, 12