Westfield High – Fashion Marketing 1

Mar 2026 · 2nd Semester

Fashion Marketing 1 - Course Available for 9th Grade Students Grades: 10, 11, 12 Credit: one In this specialized course, students gain a basic knowledge of the apparel and accessories industry and skills necessary for successful employment in apparel businesses. Students develop general marketing skills necessary for successful employment in fashion marketing, general marketing skills applicable to the apparel and accessories industry, and specialized skills unique to fashion marketing. Personal selling, sales promotion, purchasing, physical distribution, market planning, and product/service technology as well as academic skills (mathematics, science, English, and history/social science) related to the content are part of this course. Computer/technology applications supporting this course are studied. Marketing simulations, case studies, projects, teamwork, guest speakers, and DECA activities provide many opportunities for application of instructional competencies. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events. Internship is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year. Students with a career interest in apparel and accessories marketing gain indepth knowledge of the apparel and accessories industry and skills important for employment in apparel businesses. They develop advanced skills unique to fashion marketing and advanced general marketing skills applied to the apparel and accessories industry. Professional selling, sales promotion, buying, merchandising, marketing research, product/service technology, and supervision as well as academic skills (mathematics, science, English, and history/social science) related to the content are part of this course. Computer/technology applications supporting this course are studied. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events. Internship is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year. (Students interested in this course should also see Fashion Design 1 under Family and Consumer Sciences.)