West Mesa High – Principles of Marketing- Fundamentals
Apr 2026 · 2nd Semester
Fundamentals of Marketing is an introductory course that explores the processes of marketing and the channels the products/services take from the producer to the consumer. The student studies basic economic and marketing concepts. Areas of study are Career Readiness, Marketing Strategies and the Free Market Economy. Important Notes: Successful completion of Fundamentals of Marketing and Advanced Marketing fulfills the Economics graduation requirement. DECA, an association of marketing students, is an integral part of this program.
Grades: 9-12
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