West Chester Henderson High SchoolSocial Media Marketing

Mar 2026 · 2nd Semester

This course will provide students the opportunity to study the history and influence of social media while developing integrated marketing communications plans and social media campaign strategies. Social Media platforms, with regards to business, will be explored and skills developed to influence perception and engagement while hands-on social media campaigns will be launched and key metrics and analytics will be used to measure success. Students will develop skills related to communication, research, analysis, synthesis and project management while preparing students for social media marketing roles in the workplace.

Grades: 9, 10, 11, 12

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