West Chester East High School – Introduction to Business & Marketing

Mar 2026 · 2nd Semester

# (9, 10, 11, 12) 1 credit Students achieve a basic understanding of business, marketing, finance, economics, and careers. They learn their role as a business professional, consumer and citizen in the free enterprise system, and explore a broad scope of business related careers. The curriculum is designed to develop attitudes and basic skills that lead to successful employment. Individual exploration, as well as group projects, are used to define career options, develop employment skills, learn how to find employment, manage business and marketing projects, and understand finances. Operations of the school store and activities in DECA (an association of marketing students) are used to develop leadership abilities.