Unity Reed High – Sports, Entertainment, and Event Marketing
Mar 2026 · 2nd Semester
This course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports, entertainment, and event industries. Students will investigate the components of customer service, branding, product development, pricing and distribution, business structures, sales processes, digital media, sponsorships and endorsements, as well as promotion needed for sports and entertainment events. The course explores career options and develops workplace readiness skills.
Prerequisites: Principles of Business and Marketing, recommended
Grades: 10, 11, 12
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