Tuscarora High – Principles of Marketing

Mar 2026 · 2nd Semester

Prerequisite: Principles of Finance and Accounting or Principles of Management & Entrepreneurship This course is designed to be the third course for the Marketing Completer and satisfies the final credit. It introduces the student to the essential concepts of marketing theory and the foundations, functions and benefits of marketing in a free enterprise system and the students will use and incorporate technologies to conduct research and communicate. In addition, students will investigate the various and ever-improving alternatives for electronic marketing that include, but are not limited to social media, digital marketing, E-commerce, and more. Students will integrate their knowledge of legal issues, the importance of ethics, and social responsibilities in marketing. Students will understand and demonstrate strong interpersonal skills and develop an appreciation of human diversity. By the end of Principles of Marketing, students will have a solid understanding of the many diverse career opportunities in