Troy High School – Sports and Entertainment Marketing

Mar 2026 · 2nd Semester

This course is designed to teach students marketing and management concepts associated with the sports and entertainment industries. Students will learn techniques and practices used that make this industry a multi-billion dollar per year industry. Strategies used by successful sports and entertainment marketing and management firms and businesses will be evaluated. Sports and Entertainment Marketing will prepare students for advanced studies in marketing/management and create an inside look at how and why the sports and entertainment industry operates. Much of this course’s work is accomplished with student teams. Students’ teams will own their own professional sports franchise and participate in the Troy Athens Fantasy League. Students will research and make marketing and management decisions that will affect their individual teams (i.e., location of the franchise, team logos, team colors, team mascot, team nicknames, etc.). Other areas of sports and entertainment marketing and management that will be investigated will be the promotion of professional sports, NCAA nonrevenue sports promotions, marketing history of professional sports drink sponsorship, and the movie/concert industry.