Thomas Dale High – Travel, Tourism and Destination Marketing

Mar 2026 · 2nd Semester

This course is designed to provide students with an in-depth look at travel, tourism, and destination marketing. Students learn about business management, communications strategies, and the importance of sales and marketing in the travel and tourism industry. Students gain an understanding of soft skills, career trends, and opportunities. They develop advanced competencies in the areas of human relations, finance, safety and environmental issues, industry-specific technology, promotional planning, and market research. Academic skills related to the content are also a part of this course. * * * - MARKETING, MANAGEMENT, AND TECHNOLOGY[CTE Top](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.xt7eauyzuez9) - ### DIGITAL TECHNOLOGY CLUSTER The Digital Technology Career Cluster focuses on developing digital systems for communication and data storage using critical technologies such as artificial intelligence (AI), data analytics, and cybersecurity. This Cluster builds skills necessary for all careers to navigate and lead in the constantly evolving tech landscape and drives innovation across all industries to tackle complex challenges and opportunities in communities and economies. This Career Cluster is also a Cross-Cutting Cluster as the skills gained through this Career Clusters area are applicable across all Career Clusters. Practitioners are encouraged to combine content from this Cluster across other CTE programs. An asterisk (\*) denotes an entry point. - Information Support & Services Pathway - Computer Software/Hardware Program - \*[Digital Applications](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.ruvx0vvb1ui) - \*[Information Technology Fundamentals](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.540x5ym5gfs5) - \*[Computer Systems Technology I](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.m7rfq44qmbn6) - [Computer Systems Technology II](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.7s5wkr93tfzv) - Network Systems Pathway - Computer Software/Hardware Program - \*[Digital Applications](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.ruvx0vvb1ui) - \*[Information Technology Fundamentals](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.540x5ym5gfs5) - \*[Computer Networking Hardware Operations I](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.tk5gwzq3jfoh) - [Computer Networking Hardware Operations II](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.viiryzggffih) - [Computer Networking Hardware Operations III](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.j98fbiqvatst) - [Computer Networking Hardware Operations IV](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.zij3fpkdj9am) - Cybersecurity Program - \*[Cybersecurity Fundamentals](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.p7i82ld15ryi) - [Cybersecurity Operations](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.pi2qq641crrs) - [Advanced Cybersecurity Operations](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.2j4igxeznej) - [AP Cybersecurity](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.a07645lzm5e1) - Programming & Software Development Pathway - Computer Programming 1 - \*[Digital Applications](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.ruvx0vvb1ui) - \*[Information Technology Fundamentals](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.540x5ym5gfs5) - \*[Game Design and Development](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.op1i19jzvtq7) - [Advanced Game Design and Development](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.xpfev5265d6n) - Computer Programming 2 - \*[Digital Applications](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.ruvx0vvb1ui) - \*[Information Technology Fundamentals](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.540x5ym5gfs5) - \*[Programming](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.35tjpwkxblps) - [Advanced Programming](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.gyrmzaqrjmxh) - [AP Cybersecurity](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.a07645lzm5e1) - Web & Digital Communications Pathway - Web Development Program - \*[Digital Applications](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.ruvx0vvb1ui) - \*[Information Technology Fundamentals](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.540x5ym5gfs5) - \*[Design, Multimedia, and Web Technologies](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.yts534gq34sf) - [Advanced Design, Multimedia, and Web Technologies](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.peqb4m9cci92) - Digital Control Pathway - Aerospace Engineering Program - \*[Unmanned Aircraft Systems](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.by7mg18aypz3) - [Advanced Unmanned Aircraft Systems](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.ud0p2phhiex2) - ### DIGITAL TECHNOLOGY CLUSTER The Management & Entrepreneurship Career Cluster involves skills and occupations that are essential across all industries, focusing on business administration, operations optimization, strategic planning, workforce management, and entrepreneurship. It merges key areas such as data management and analysis, human resources, general operations, administrative support, project management, and organizational leadership. This Cluster ensures that businesses across all industries efficiently meet their goals, adapt to market changes, and maintain competitive advantage. By emphasizing entrepreneurship, this Cluster supports the creation of new ventures, driving economic growth and innovation and making it a cornerstone of modern economies. This Career Cluster is also a Cross-Cutting Cluster as the skills gained through this Career Clusters area are applicable across all Career Clusters. Practitioners are encouraged to combine content from this Cluster across other CTE programs. An asterisk (\*) denotes an entry point. - General Management Pathway - Business Administration Program 1 - \*[Principles of Business](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.ez5ess58cjps) - \*[Computer Information Systems](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.jxkgco5l5emx) - \*[Business Management](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.8xp5gzcqs3cc) - [IB Digital Society](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.f2kjxi8udysp) - [Entrepreneurship](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.vhebo3eq1tlc) - [Advanced Entrepreneurship](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.4c6gl68edkw2) - [AP Business and Personal Finance](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.2owxeuhpa2yc) - Business Administration Program 2 - \*[Principles of Business](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.ez5ess58cjps) - \*[Computer Information Systems](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.jxkgco5l5emx) - \*[Business Management](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.8xp5gzcqs3cc) - \*[Entrepreneurship](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.vhebo3eq1tlc) - [Advanced Entrepreneurship](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.4c6gl68edkw2) - [AP Business and Personal Finance](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.2owxeuhpa2yc) - ### MARKETING AND SALES CLUSTER The Marketing & Sales Career Cluster focuses on promoting products, understanding consumer needs, engaging with communities, and driving sales. It integrates digital marketing, data analysis, brand promotion, customer relationship management, strategic communications, human-centered design, and retail strategies to build strong customer connections and support business growth. This Cluster is essential in all industries for creating value, effectively reaching and engaging target audiences, and achieving commercial success in a competitive marketplace. This Career Cluster is also a Cross-Cutting Cluster as the skills gained through this Career Clusters area are applicable across all Career Clusters. Practitioners are encouraged to combine content from this Cluster across other CTE programs. An asterisk (\*) denotes an entry point. - Marketing Management Pathway - Marketing Management Program - \*[Marketing Exploration](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.gzr1af2uozuk) - \*[Marketing](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.u4v5dfgay1qs) - [Digital and Social Media Marketing](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.3j3v9nlc4789) - [Strategic Marketing](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.bvzye9xstg4c) - Sports Marketing Program - \*[Marketing Exploration](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.gzr1af2uozuk) - \*[Sports and Entertainment and Events Marketing](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.7w212s44pi5o) - [Sports and Entertainment and Events Management](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.75l89ufcowbw) - [Strategic Marketing](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.bvzye9xstg4c) - Merchandising Pathway - Fashion Marketing - \*[Marketing Exploration](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.gzr1af2uozuk) - \*[Fashion Marketing](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.t5pnb3ha0ihx) - [Advanced Fashion Marketing](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.39qr6dm3yo0) - [Strategic Marketing](https://docs.google.com/document/d/1LNHMSMu4VwWal97a7xgWO8udZvt1O3q5vlNdQc6DCS8/export?format=html#kix.bvzye9xstg4c) MARKETING, MANAGEMENT, AND TECHNOLOGY COURSE DETAILS