Swan Creek School – Introduction to Marketing eLearning

Mar 2026 · 2nd Semester

This course introduces students to the essential concepts of marketing theory and the foundations, functions and benefits of marketing in a free enterprise system. Marketing requires a skilled, professional understanding of consumer behavior and economic trends in order to gain a competitive advantage in today's global marketplace. Throughout the Introduction to Marketing course, students will use and incorporate technologies to conduct research and communicate. Students will integrate their knowledge of legal issues, the importance of ethics, and social responsibilities in marketing. Students will understand and demonstrate strong interpersonal skills and develop an appreciation of human diversity. By the end of this course, students will have a solid understanding of the many diverse career opportunities in the field of marketing. Successful completion of this course will earn one credit.