Roswell High School – Marketing and Management
Mar 2026 · 2nd Semester
Marketing Management is the third course in theMarketing and Management pathway. Students willstudy the managerial perspective by applyingeconomic principles in marketing, analyzingoperation's needs, examining channel managementand financial alternatives, managing marketinginformation, pricing products and services, developingproduct/ service planning strategies, promotingproducts and services, purchasing and professionalsales. This course includes global marketing, wherestudents analyze marketing strategies in the UnitedStates versus those in other countries.
Prerequisites: Marketing and Entrepreneurship
Grades: 11-12
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