Roswell High School – Marketing Principles
Mar 2026 · 2nd Semester
Marketing Principles is the foundational course for allpathways in Marketing Education. MarketingPrinciples address how marketing satisfies consumerand business needs and wants for products andservices. Students develop an understanding of thefunctions of marketing and how these functional areasaffect all businesses. They learn basic marketingconcepts and the role of marketing in our economy.Students also develop skills in applying economicconcepts to marketing, distribution and logistics,marketing information management, finance inmarketing, product/service planning, pricing mixes,promotional strategies, and personal selling.
Grades: 9-10
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