Potomac High – Sports and Entertainment Management
Mar 2026 · 2nd Semester
Students will build on prior knowledge of sports and entertainment marketing. This course focuses on the principles of management and planning supported by research and by financial, economic, ethical, and legal concepts. Students will be able to plan and execute an event, establish a sports, entertainment, or recreation marketing product/business, and develop a career plan. Contextual instruction and student participation in cocurricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. This course connects to the following career pathways: Hospitality & Tourism Credits 1
Prerequisites: Sports and Entertainment Marketing, recommended
Grades: 11, 12
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