Potomac High – Commercial Illustration 2

Mar 2026 · 2nd Semester

This advanced course concentrates on the development of a highly articulated personal style in commercial drawing and painting. The student will be encouraged to fine-tune personal perception and refine skills in using materials and techniques. The finished product will be emphasized. Course topics include 1) a survey of materials and techniques used in commercial illustration; 2) an exploration of traditional subject matter (figure, portrait, still life and landscape) as it applies to commercial illustration; 3) a broad examination of illustration, application and client relationship; 4) an in-depth study of various media that may be used for specific communications results; 5) a working study of composition as it applies to the relationship between image and typography (the pictures and the words) in achieving effective communications; and 6) a conscious development of a personal style in communicating ideas through visual images. The production of a high quality professional portfolio will be required of each student.