Park View High – Sports and Entertainment Marketing
Mar 2026 · 2nd Semester
This is a concentration course in the Marketing career cluster. This course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of customer service, branding, product development, pricing and distribution, business structures, sales processes, digital media, sponsorships and endorsements, as well as promotion needed for sports and entertainment events. The course explores career options and develops workplace readiness skills.
Prerequisites: Introduction to Business and Marketing OR AET Entrepreneurship II DE
Grades: 10, 11, or 12
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