Park View High – Advanced Marketing Non-Co-Op Seminar DE

Mar 2026 · 2nd Semester

This is a specialization course in the following career clusters: Hospitality & Tourism; Law, Public Safety, Corrections & Security; Marketing. This course is designed to provide students with an overview of marketing principles and strategies applicable to a dynamic high-tech economy. Marketing activities are examined as part of the strategic planning process. How these activities interface with other major organizational functions will be analyzed. The issues of business planning, research and logistics, which confront the modern marketing manager, will be detailed. Critical thinking and technology will be emphasized as the student examines new and traditional methods of creating customer value and developing customer relationships using the Internet as one of the many tools available.