Norfolk Highlands Primary – Sports and Entertainment Marketing I

Apr 2026 · 2nd Semester

Students will build on prior knowledge of sports and entertainment marketing. This course focuses on the principles of management and planning supported by research and financial, economic, ethical, and legal concepts. Students will be able to plan and execute an event, establish a sports, entertainment, or recreation marketing product/business, and develop a career plan. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to student's career goals and/or interests, integrated with instruction and performed in partnership with local businesses and organizations.