New Technical High School at B F Darrell High SchoolSports &Entertainmentmarket II

Mar 2026 · 2nd Semester

Sports and Entertainment Marketing I is an advanced coursedesigned to build upon students' prior knowledge of sports andentertainment marketing. Students will develop a thoroughunderstanding of advanced marketing concepts and theories asthey relate to the sports and entertainment industries. Studentswill investigate the components of branding, sponsorships andendorsements, as well as promotion plans needed for sports andentertainment events. The course also supports careerdevelopment skills and explores career options. Academic skills(mathematics, science, English, and history/social science) relatedto the content are a part of this course.

Grades: 10th Grade

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