Lee County Virtual Franchise – Agricultural Communications 3

Mar 2026 · 2nd Semester

As the global need for agricultural products grows, so does the need for effective communication between consumers and producers. Agricultural Communications 3 combines agricultural topics and science with the application of communication studies. Students continue the study of visual, verbal, and written techniques to communicate agricultural information to consumers, businesses, and government agencies. This course will provide real-world practice in writing, speaking, photography, graphic design, and web communication to prepare students to report and present agricultural topics with detailed knowledge aimed at gaining attention. Students will create a communications campaign, learn how to use social media to deliver communication messages, prepare a media kit, produce persuasive videos, modify photographs, create a web page, and effectively use their voices to present and debate agricultural topics. This course provides elective credit and fulfills the Fine Art or CTE requirement for high school graduation.