Leander High School – Advertising & Social Media Marketing

Apr 2026 · 2nd Semester

Advertising and Social Media Marketing is a course where students will learn the fundamentals of advertising and its evolution into the digital age and understand the role of social media in modern advertising. They will explore various advertising channels, including print, broadcast, digital, and social media platforms. With this knowledge, students will implement these ideas to gain hands-on experience by creating integrated brand promotions and social media marketing campaigns. Students will develop a deep understanding of consumer behavior and target audiences and how it influences advertising decisions. Students will analyze case studies of successful and unsuccessful advertising and social media marketing campaigns. Students will learn how to measure the effectiveness of advertising and social media efforts through analytics and key performance indicators (KPIs). Students will practice the art of storytelling and content creation for advertising and social media marketing. Practicum in Marketing