Lake Washington High School
Grade 11Sports and Entertainment Marketing

Lake Washington High School – Sports and Entertainment Marketing

Mar 2026 · 2nd Semester

Sports and Entertainment Marketing examines these diverse industries. Students will gain an in-depth understanding of marketing strategies from a sports and entertainment perspective. Areas of emphasis include: Marketing mix decisions; branding and licensing; marketing research; strategic planning; e-commerce; and global marketing.

Prerequisites: CDX401, CDX402 Business & Marketing Foundations

Grades: 9 10 11 12

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