Lake Washington High School – Digital Marketing and Social Media

Mar 2026 · 2nd Semester

This course is designed to teach marketing concepts and skills with an application of the latest principles surrounding digital and social media.  Topics include integrating digital strategies into broader marketing campaigns and utilizing digital tools (including social media) to support organizational goals. Upon completion; students should be able to assess the effectiveness of the digital and social media strategies for a variety of organizations and recommend techniques to create and improve greater marketing efforts.  Additionally; business ethics; marketing careers; workplace skills and professional standards will be discussed and assessed throughout the course.  Finally; students will reflect on their own use of social media as it applies to their digital reputation and their impact and responsibility within a digital; global society.