La Jolla High – MESA COLLEGE INTRODUCTION to MARKETING 100 (Fall)units
Mar 2026 · 2nd Semester
This course is an overview of the foundations, principles, processes, and goals of marketing. Topics include ethics and social responsibility; global marketing and world trade; corporate marketing strategies; and emerging technologies. Marketing strategies include product planning, development, pricing, distribution, and promotion. This course is intended for students majoring in business or others working in a business environment such as managers and supervisors. This course is paired with Mesa Oral Communications 103.
Prerequisites: Counselor Approval.
Grades: 11-12 3
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