Kempsville High – ME 8121: Marketing

Mar 2026 · 2nd Semester

Students examine activities in marketing and business important for success in marketing employment and post-secondary education. Students will learn how products are developed, branded and sold to businesses and consumers. Students will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas. Topics will include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues and the impact of technology on the marketplace. This course reinforces mathematics, science, English and history/social science Standards of Learning (SOL). Computer/technology applications and DECA activities enhance the course Students are eligible to sit for the National Retail Federation Customer Service and Sales Professional exam or the Business of Retail Operations: Operations and Profit exam for student-selected verified credit. Virginia Beach City Public Schools ensures equal access to all CTE courses. Accessibility accommodations will be provided as needed.