Issaquah Preschool Academy – Sports and Entertainment Marketing - BUS325
Apr 2026 · 2nd Semester
This course focuses on the strategic role of marketing programs in generating revenue in the sports and entertainment industry. Through the application of specific marketing tools, students will gain the necessary skills to: Identify revenue-generating opportunities; develop criteria to compare and analyze alternatives; make strategically sound business decisions Students will also develop a thorough understanding of marketing concepts and theories which apply to this industry.
Prerequisites: Sales & Marketing 1
Grades: 9-12
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